Empirical Conversion Modeler
Website Opportunity Analyzer
Model empirical conversion lift and projected annual revenue expansion resulting from mobile Core Web Vitals remediation based on published e-commerce latency studies.
Input Business Parameters
Monthly Unique Visitors50,000
Average Order Value (AOV)$85
Current Conversion Rate2.00%
Current Mobile Load Time3.8s
Target Optimized Load Time1.8s
Empirical Grounding:Based on the Deloitte / Google study: a 0.1s mobile speed improvement yielded an 8.4% increase in retail conversions and a 9.2% increase in average order value.
Projected Annual Revenue Uplift
+16.0% Conversion Lift
$163,200
Reducing mobile latency by 2.0 seconds expands annual baseline revenue from $1,020,000 to $1,183,200.
New Conversion Rate2.32%
Additional Orders+160/mo
Retained Visitors+6,000/mo
Latency Remediation Scenarios
| Latency Saved | Relative Lift | New Conv Rate | Annual Revenue Gain |
|---|---|---|---|
| 0.5s reduction | +4.0% | 2.08% | +$40,800 |
| 1.0s reduction | +8.0% | 2.16% | +$81,600 |
| 1.5s reduction | +12.0% | 2.24% | +$122,400 |
| 2.0s reduction(Your Target) | +16.0% | 2.32% | +$163,200 |